Aside from long video uploads and the coveted blue checkmark, you now have a very practical reason to subscribe to Twitter Blue.
Blue members in the United States can now send tweets up to 4,000 characters long. You can’t currently schedule or save these posts as draughts, but they could be useful if you don’t want to write a lengthy multi-tweet thread just to share your thoughts.
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These tweets can still be replied to and quoted by free Twitter users. Yes, Twitter understands that scrolling through a sea of these lengthy posts can be tedious.
Any extra content beyond a “show more” prompt is now hidden in tweets longer than 280 characters. Blue is usually $8 per month or $84 per year.
This is unlikely to entice you to abandon social networks like Facebook or Mastodon, where long posts have been available for some time.
It may be useful, however, if you want to share the same post on multiple social platforms without having to split it up or write a condensed version.
need more than 280 characters to express yourself?
we know that lots of you do… and while we love a good thread, sometimes you just want to Tweet everything all at once. we get that.
so we’re introducing longer Tweets! you’re gonna want to check this out. tap this 👉…
— Twitter Blue (@TwitterBlue) February 8, 2023
Twitter is certainly under pressure to make Blue more appealing. As of mid-January, Twitter had 180,000 Blue subscribers in the United States and approximately 290,000 worldwide.
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While the revamped subscription has only been available for a short time, it must be highly appealing to enthusiasts if Elon Musk is to meet his goal of generating half of Twitter’s revenue through subscriptions.