Laduma Ngxokolo, founder and creative director of fashion house MaXhosa, is expanding his brand into the world of home decor.
Ngxokolo has partnered with Tanqueray to combine craftsmanship and iconic design.
This innovative collaboration involves a reimagination of the popular COPA glass, a favorite of gin enthusiasts.
Redefining the iconic COPA glass
The COPA glass is a source of nostalgia for South African gin lovers, blending traditional and contemporary elements.
Known for his avant-garde fashion approach, Ngxokolo infuses his unique style into the design of the COPA glass.
He draws inspiration from the diverse tapestry of South African culture.
He seamlessly integrates traditional elements into a modern masterpiece that captures the spirit of celebration.
The renowned designer will create two versions of the Tanqueray COPA glass.
The COPA glass, originally used for toasting special occasions, transforms into a stylish work of art under his vision.
Ngxokolo’s artistic touch revitalizes this cherished symbol, making it a must-have for collectors and enthusiasts.
The partnership doesn’t stop at the glass; it also includes a broader vision of home decor for the MaXhosa brand.
A Fusion of Fashion and Home Decor
As the lines between fashion and interior design blur, leading fashion brands are embracing the world of home aesthetics.
Ngxokolo’s venture into redefining the COPA glass reflects this trend, showing how fashion can seamlessly enhance the ambiance of our homes.
“I found immense inspiration in collaborating with Tanqueray to design the COPA Glass,” said Ngxokolo.
“Weaving the artistry of our identity into the elegance of glassware has been a creative journey,”
“A journey that beautifully marries craftsmanship and innovation, making every sip an exquisite experience.”
The Tanqueray x MaXhosa COPA glass will be available at all major retailers nationwide from November 22.
The limited edition pieces will certainly become centerpieces for gatherings and unique expressions of style and culture in your home.
Khanyisa Ntshuntshe, senior brand manager at Diageo, said: “Collaborating with Laduma on this project has been an exhilarating experience.”
“It’s about more than just a glass; it’s about creating an object that holds cultural significance and brings people together.”
“We wanted to infuse the spirit of MaXhosa into a piece that can be cherished in moments of celebration.”